PRIVACY POLICY

1. OUR POLICY

Everyone has the right to the protection of his/her personal data.

Crescendo USA respects its users' right to be informed about the collection and processing of their personal data.

This Privacy Policy is intended to provide you with all the information you need in order to understand our privacy practices.

We do not sell products or services for purchase by children although we may sell children’s products or services for purchase by adults. If you are under 18, you may use the US Site only with the involvement of a parent or guardian.

2. HOW DO WE USE PERSONAL DATA AND FOR WHAT PURPOSES

Your personal data is collected and processed by Crescendo USA for purposes which are strictly connected to the use of the US Site, its services and the purchase of products on the US Site. However, your personal data may also be used for other processing operations within the limits of such purposes. In particular, your personal data may be processed for the following purposes:

* When you register with the US Site we collect your personal data (for example, your personal information, user ID and password, e-mail address, gender, favorite designer) through the relevant registration form in order to provide you with services in reserved access areas of the US Site and in order to send you our email updates, when specifically requested;

* When you are executing purchasing procedures for products sold on the US Site, including conclusion of an agreement for the purchase of products, we collect your personal data (for example, personal information,e-mail address, address, credit card numbers, bank account number and telephone number) on your order form only for the purpose of selling the products ordered by you;

* When you request technical assistance, we collect your personal data in order to provide you with information on net-surfing, Internet browsing or viewing and downloading web pages;

Please report any changes to your personal data to info@crescendousa.com in order to ensure that your personal data is always accurate and kept up-to-date.

Your personal data will not be disclosed to third parties for purposes not permitted by law or without your explicit consent.

Your personal data may only be disclosed to third parties when it is necessary to process an order placed by you. For example, your personal data is disclosed to our credit card merchants for the performance of electronic payment services, through credit/debit cards. Moreover, your personal data may be disclosed to the police or to judicial authorities, in compliance with applicable laws and regulations and upon a formal request by such authorities for the purposes of preventing a fraud against us (anti-fraud services). Data processors will also have access to your personal data, as stated in Section 2 of this Privacy Policy, for the specific purposes stated in that Section. In all the above circumstances, your consent for data processing will not be specifically requested.

Your personal data will not be transferred to any countries outside the United States if such countries do not provide for an adequate level of protection of the privacy of individuals. Should the above be necessary in order to supply services to you or to execute contracts for the purchase of products between you and Crescendo USA, the transfer of your personal data to any such countries will be carried out only after the execution of specific contracts between Crescendo USA and all parties involved, in accordance with applicable laws and regulations.

We wish to inform you that Crescendo USA processes its users' personal data for purposes that are strictly connected to the supply of services through the US Site, the execution of contracts related to the sale and purchase of products on the US Site and, after receiving your consent, in order to send you information on new commercial initiatives which are strictly related to the US Site's activities and services.

Crescendo USA processes your personal data for direct marketing purposes, including by e-mail, only after receiving your consent.

Crescendo USA may have access to third parties' personal data which is directly disclosed by its users to Crescendo USA, for instance when the user buys a product to be sent to a friend, when the user who pays the purchase price for a product is different from the recipient of such product, or when a user wishes to recommend to a friend a service provided through the US Site or the sale of a particular product posted on the US Site.

In all cases involving the disclosure of information of a third party, you must obtain the consent of such individuals before disclosing their personal data to Crescendo USA and have informed said individuals about this Privacy Policy. You will be the only person liable in connection with the disclosure of information and data relevant to such third parties and with any other incompatible and unlawful use of such data if they have not provided you with their consent.

You agree to indemnify, defend and hold Crescendo USA harmless from any liability, loss, claims and expenses, including reasonable attorneys’ fees, arising from or related to any unauthorized disclosure of personally identifiable information of third parties.

3. WHAT HAPPENS IF YOU DO NOT DISCLOSE YOUR PERSONAL DATA TO CRESCENDO USA

The personal data we request you provide to Crescendo USA, including your e-mail address, your address, your credit/debit card numbers, bank account number and your telephone number, is necessary for the processing of your order for the purchase of products on the US Site, to supply other services provided on the US Site upon your request, or to carry out obligations arising out of applicable laws and regulations.

Your refusal to provide certain personal data to Crescendo USA may prevent Crescendo USA from processing your order for the purchase of products sold on the US Site.

Your failure to provide personal data to Crescendo USA may justify Crescendo USA's refusal to process your order for the purchase of products sold or to provide services through the US Site.

We will inform you if the personal data we ask you to provide is necessary or optional by marking with an asterisk (*) the information that is necessary. Your Failure to disclose optional personal data will not pose any obligation or disadvantage to you.

4. TO WHOM YOUR PERSONAL DATA WILL BE DISCLOSED

Your personal data may be disclosed to third parties who provide specific services as Data Processors on behalf of Crescendo USA or who autonomously process personal data collected by Crescendo USA in connection with the performance of a contract for the purchase of products on the US Site. Any such disclosure will be conducted, in each instance, without exceeding the original purposes for which your personal data was collected and subsequently processed.

In addition, your personal data may be disclosed to third parties in order to (1) comply with applicable laws, (2) respond to governmental and judiciary inquiries, (3) comply with valid legal process, and (4) protect the rights or property of Crescendo USA.

Any third party information disclosed to Crescendo USA in accordance with this Privacy Policy will not be used for any purpose other than as required to technically operate the service, to complete a transaction, or as otherwise required by law.

In the event there is a change in the corporate structure of Crescendo USA including, without limitation, by merger, consolidation, sale, liquidation, or transfer of substantial assets, Crescendo USA may, in its sole discretion, transfer, sell or assign personal data collected on and through the US Site, including, without limitation, personally identifiable information and aggregate information concerning users and customers, to one or more affiliated or unaffiliated third parties.

In any event, your personal data will not be disclosed to third parties without you being informed or without your consent, when such consent is required by law.

5. HOW DO WE COLLECT YOUR DATA ON CRESCENDOUSA.COM

When you are using the US Site, some personal data may be collected automatically through so-called "cookies". We use cookies to collect users' IP addresses and other information regarding users' data traffic or preferences in the choice of services provided and products purchased through the US Site.

Certain information and data are collected directly and automatically by the US Site as part of its operational functions. Such information and data are then processed in a collective and anonymous way for commercial purposes in order to optimize the services provided through the US Site for the needs and preferences of our users.

In other circumstances, Crescendo USA directly collects personal data and information from its users when they register on-line with the US Site or when they send purchase orders for products sold on the US Site in order to finalize their transactions.

6. SECURITY MEASURES

We have adopted security measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access and against other unlawful forms of data processing, as provided in our Privacy Policy.

Nevertheless, Crescendo USA cannot guarantee that the security measures adopted for the protection of the US Site and the transmission of data and information through the US Site will prevent or exclude any risk of unauthorized access to or loss of data. It is advisable that your computer be equipped with software devices for the protection of network data transmission and receipt (such as, updated anti-virus systems) and that your Internet service provider take appropriate measures for the security of network data transmission (such as, firewalls and anti-spam filtering).

7. COOKIES

Crescendo USA uses automatic systems of data collection, such as cookies. A cookie is a device transmitted to the hard drive of an Internet user. While cookies do not contain intelligible information, they allow us to link an Internet user to personal information provided by such user through the US Site. Cookies are disseminated by our servers and no one may gain access to the information contained therein. Only Crescendo USA processes information collected by cookies, in a collective and anonymous way, in order to optimize its services and the US Site for the needs and preferences of its users.

As you may know, each Internet browser allows the deletion of cookies after each session. Your Internet browser contains instructions on how to carry out these procedures of deletion. Please access the appropriate instructions section on your Internet browser if you wish to delete cookies.

Your acceptance of our automatic procedures of collection of data and the use of cookies is necessary to take advantage of many features and services offered by the US Site, including the purchase of products. If you set your browser to block or delete cookies, we cannot guarantee that you will have access to all the features and services offered by the US Site (for example, your computer may not be able to display the image of the product you are in the process of purchasing).

8. OPT-IN/OPT OUT

Advertising material and direct marketing or other commercial communications which are not specifically requested by you or necessary to provide a service you requested, including the purchase of products on the US Site, will be sent to you only after we receive your consent. Please note that each time your consent is required, we will inform you in advance and we will give you the option to either provide or refuse your consent by selecting the appropriate box.

Crescendo USA may process your personal data without your consent when such processing is necessary to comply with applicable laws and regulations or to provide you with services you requested, including the purchase of products on the US Site.

Even when your prior consent is not necessary, you may exercise, at any time, your right not to receive future communications regarding services you requested.

9. YOUR RIGHT TO ACCESS PERSONAL DATA AND FURTHER RIGHTS

You are entitled to obtain, at any time, confirmation from Crescendo USA as to whether or not data relating to you is being processed, even if not yet registered, and the communication of any such data in an intelligible form.

Moreover, you are entitled to receive from Crescendo USA information on the source from which we received your personal data; the purposes and means of processing your personal data; the logic involved in any electronic data processing; information regarding the data controller and the data processors and the names of subjects and categories of subjects to whom your personal data may be disclosed or who may access your personal data (for example, the names of data processors). You can also find the above information in our Privacy Policy.

You are entitled to obtain at any time from Crescendo USA:

a) the updating, rectification or integration of your personal data; b) the deletion, transformation into anonymous form or blocking of your personal data, which is processed in violation of the law, including when the storage of data is not necessary for the purposes for which it has been collected and subsequently processed;

c) the confirmation that the operations under letters a) and b) have been reported to whom the data was disclosed or disseminated, except when it becomes impossible to do so or if it means exceeding the protection of the right you are claiming.

You are entitled to object, in all or in part:

a) for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;

b) to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications.

You may freely and at any time exercise your rights, provided that you do so in compliance with applicable laws and regulations, by sending your request to CRESCENDO USA at info@crescendousa.com.

10. LINKS TO OTHER WEB SITES

The US Site may provide hyperlinks to third party websites (the "Third Party Websites"). Crescendo USA does not operate, control, endorse or guarantee any Third Party Websites. You agree that Crescendo USA are not responsible for any content, services and/or products provided by any Third Party Website, nor are Crescendo USA responsible for any practice followed by such Third Party Website with respect to the collection and processing of personal data of their users. When you access any Third Party Website through a hyperlink posted on the US Site, please carefully read the Privacy Policy and other policies of such Third Party Website. Our Privacy Policy and other policies do not apply to any Third Party Website.

Crescendo USA provides hyperlinks to Third Party Websites only for the convenience of its users. By providing hyperlinks to Third Party Websites, Crescendo USA does not recommend that its users access such Third Party Websites. YOU AGREE THAT YOUR USE OF ANY THIRD PARTY WEBSITE IS AT YOUR SOLE RISK AND WITHOUT WARRANTIES OF ANY KIND BY CRESCENDO USA, EXPRESSED, IMPLIED OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE, FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY OR NON-INFRINGEMENT. UNDER NO CIRCUMSTANCES ARE CRESCENDO USA AND CRESCENDO ITALY LIABLE FOR DAMAGES ARISING FROM ANY TRANSACTION BETWEEN YOU AND ANY THIRD PARTY WEBSITE OR FOR ANY INFORMATION APPEARING ON THIRD PARTY WEBSITES.

11. CONTACTS

If you wish to receive further information regarding our privacy practices, please contact us by e-mail at info@crescendousa.com

12. GOVERNING LAW

The processing of personal data by CRESCENDO USA will be conducted in compliance with applicable New York State US laws.

13. MODIFICATION AND UPDATING

CRESCENDO USA may amend or update from time to time all or any part of this Privacy Policy, whether or not required by a change in the applicable laws and regulation.

Our users will be notified of any amendment to or update of our Privacy Policy on our homepage. All amendments and updates will become effective upon publication on this section of the US Site. You should regularly access this section of the US Site in order to review the most recent and updated version of our Privacy Policy